Like negative/positive inversion, times change in an instant. We should not remain unchanged in these changing times.

Photography was born about 170 years ago as a mirror with memory. When reprints became possible, it was said that “anyone can become a printer or publisher as long as they have photographic techniques.” The possibility of current on-demand printing was therefore suggested a century ago. The history of Plaza Create started with the photo printing services of Palette Plaza 25 years ago. We hoped to convey the joy that spreads from a single photo to more people. That idea was the starting point of the first photo shop of Palette Plaza, which was devoted to establishing a new era of faster photo printing.

Now, in the 21st century, digital technology and the Internet are changing the whole future of photography. Both cameras and the ways people enjoy photos have drastically evolved and now IT is changing photography. Photography faces a completely new era and is going forward into the future. In these rapidly changing times, we have started to take on new challenges that will bring about sweeping changes in order to survive, win, and move on ahead.

Under this theme, we will change the photography business. This era requires photographs to bring new sensations and conveniences. We can bring about such sensations by implementing services that exceed customers’ expectations. We are not just delivering printed photos but also conveying excitement and heart-filling happiness. With this as a starting point, we are taking on new challenges, however our philosophy, “From a single photograph,” will never change. Whether people’s smiles are caught on film or in imaging sensors, photographs make people happy. In order to ensure this principle, we will continue pushing ourselves to produce innovations. Let’s get more excited with photos.

We see change in photography as an opportunity and will use it to go ahead in the photography business.

Changes by everyone.
Challenges by everyone.

If we change, the world of photography will change. The year 2011 marks the start of a new Plaza Create.

Yasuhiro Oshima
President