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November 30, 2001
To Whom It May Concern
Plaza Create Co., Ltd.


From On-Line Shopping for Popular Digital Cameras to Ordering Net Prints, Plaza Create Establishes "80210. com (palette.com)" Total Website for Photographic Enjoyment


Plaza Create, Developer of "Palette Plaza," Japan's Largest Chain of DPE Shops, Begins New Service on December 1

Plaza Create Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Yasuhiro Oshima), developer of "Palette Plaza," Japan's largest chain of DPE shops with 1,250 shops throughout Japan, has established an Internet-based total website, "80210.com (palette.com)," which offers all of the enjoyment of photography. The Company will begin offering the new service on December 1, 2001.
"80210.com (palette.com)" is a "total site for enjoying photographs" that offers a full range of services for taking, viewing and producing photographs. Services include the on-line shopping corner "Palette Camera," where customers can purchase cameras starting with popular digital cameras as well as film cameras such as instamatics and single lens reflex cameras, plus a wide assortment of photography products and image-related goods such as tripods, bags and photography supplies. The site also provides access to "Net Album," where customers can save the photographs they've taken as an electronic album on the Internet, a "Net-Print/Postcard" corner for ordering prints of high-resolution silver-halide photographs, "Enjoy Photo" where customers can process photographs they've taken by order, and "Palette Channel," a corner that offers plans and information content concerning photographs.
Plaza Create has closely followed the popularization of digital cameras and the coming of the Internet era. Since 1995, the Company has "built the No. 1 corporate group in analog and digital photographs." For services "80210.com" has begun offering as well, Plaza Create will take advantage of synergies among its group companies. Oriental Photo Supply Co., Ltd. will handle purchasing, stocking and distribution of on-line shopping products, Gigno System Japan, Inc. will provide Internet album services, and Network Lab Ltd. will manage image processing for Enjoy Photo. The Company will also utilize "Palette Plaza," Japan's largest nationwide shop network with approximately 1,250 shops, for direct contact with customers concerning their Net-Print orders. This synergy will enable Plaza Create to utilize the Internet to provide customers with a variety of services for enjoying photographs 24 hours a day, 365 days a year.
To celebrate the opening of "80210.com" Plaza Create will hold a gift campaign from Saturday, December 1 through Tuesday, December 25, 2001. Customers who purchase a digital or film camera at Palette Camera will receive a chance to win one of several premiums (Prize A: two tickets for an overnight stay and two meals at a nationally famous hot-springs inn; Prize B: a portable DVD player with liquid crystal monitor).

"80210.com (palette.com)" URL
http://www.80210.com
Information
Plaza Create Co., Ltd
President's Office (Public Relations) Tsuge, Shinada
03-3222-3265